Quick history and Backstory

Imagine you are a new company that wants to enter an already competitive and crowded market where the chances of succeeding are close to zero.

The first store was first launched in the year 2016 in the city of Bengaluru.

The brand was created with the aim of providing affordable fashion to the masses, with a focus on trendy designs and a wide range of products.

2. The Regional Factor

3. Fashion Factor

In FY2022 the company posted revenue of ₹ ~1,100 crores

The right use of marketing strategies combined with a strong business model has helped it make of the most loved and popular fashion brands in the Indian retail market.

Overall the company’s success can be attributed to a combination of factors, including its focus on quality and affordability, its strong brand identity, and its ability to adapt to changing consumer preferences

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