Reward Customers Wherever They Shop with Loyalty API and Customers API

As businesses shift from in-store to online and mobile, sellers need a way to reward their customers wherever they shop. Square Loyalty API extends Square Loyalty to third-party channels, offering a seamless omnichannel loyalty solution for businesses that use the Point of Sale app or Square Online Store. Now eCommerce and order-ahead app developers can support Square Loyalty on their platforms, and businesses can extend Square Loyalty to their custom-built solutions. With the API, developers can automatically enroll customers into a loyalty program, view loyalty account details, accrue and redeem loyalty points, and more within a third-party solution. Then developers can synchronize the data with Square to maintain a single source of truth for sellers.

Imagine you’re building an order-ahead app for food trucks, integrated with Loyalty API and Customers API. Square sellers using your platform can extend their Square Loyalty program to buyers ordering through your app. Plus, sellers can trust that buyer data is automatically synchronized with data in the Point of Sale app.

Loyalty API is available in beta to developers in the U.S., Canada, and Australia (UK coming soon.) Customer Groups API and the enhanced Customer Search endpoint are available in beta to developers in the U.S., Canada, UK, Japan, and Australia. These APIs are free for developers to use in Sandbox and in production. Sellers interested in leveraging the Loyalty API integration will need to have an active paid subscription to Square Loyalty.

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